Did you know that only 2% of visitors purchase the first time they visit an online store? As online shoppers, we like to do ample research about products and services before committing — and when we visit an online store for the first time, we likely visit your website to check out pricing, color options, size options, and other variations of products and services that you offer.
Remarketing, also called retargeting, allows you to remind people of your products and convert interested shoppers. A top remarketing agency like GraphicxIT can help you get the best possible return.
If you own an online business, this might change the way you think about marketing, and it should. In a world where first-time site visits and conversions aren’t one and the same, it’s important to consider other ways of marketing to your target audience after they’ve left your website.
Remarketing offers your business a powerful tool for increasing your revenue and growing your company. That’s because people who see retargeted ads are 70 percent more likely to convert, whether by buying your product or contacting your team. With remarketing services from GraphicxIT, your business can make the most of remarketing. From the expertise of our team, our remarketing company makes it possible for your business to launch a competitive remarketing campaign capable of driving sales, leads, and revenue.
Remarketing provides your company a second chance at convincing a user to purchase your product, contact your team, or sign-up for your services. Without remarketing, you don’t have that opportunity. Instead, you have to wait and hope that a user comes back on their own. With remarketing, you don’t have to wait. You can launch a proactive campaign to earning that user’s trust and motivating them to return to your site. Plus, you can stop them from purchasing a similar product or service from a competitor.
As your partner, GraphicxIT can help your business recapture the most valuable users. With in-depth insight into your target audience, as well as your company’s most profitable products or services, your dedicated account manager can create a remarketing audience worth targeting. Your business can launch a remarketing campaign that captures the attention of users, plus showcases your brand. Even better, your dedicated account manager can continue to update your ad copy and graphics to keep users engaged.
Many companies invest in remarketing services because they’re looking to increase their sales and revenue. Remarketing is a powerful tool when it comes to driving purchases because it’s marketing your business to people that already showed an interest in your products or services.
This advanced targeting makes it possible for your business to launch a competitive, yet cost-effective campaign. Your campaign only focuses on the people with the most potential to become customers, rather than everyone that visited the product page. For your business, that translates to more revenue and a more substantial ROI.
Our Google Remarketing Service includes:
As you can see, the data says it all: YouTube is your best channel to use for video marketing. You can enjoy boosts in SEO, build your traffic and brand awareness, expand your social reach, market to audiences overseas, improve your ROI, and diversify your video.
It’s an ancient myth that Google remarketing is bad for brands. In today’s digital age where it’s easy for customers to drip off at all stages of the funnel, you need a way to round up those people that fell off and bring them back in your eyesight. Remarketing increases the impressions of your business, builds trust and reminds a customer why they were interested to begin with.
Most brands already advertise on Google, so all we’d need to do is add some code to your website. This pixel, or “tag” uses browser cookies to add visitors to your remarketed list. For more defined categories and personalised marketing, we can customise this code for you.
Costs vary depending on each individual campaign and how it fits into your overall digital strategy. That said, Google retargeting is one of the most cost-effective ways to improve your CRO, so speak to our team and get a free quote today.
If you’re not familiar with coding, consider passing this task onto a web developer. Otherwise, you can add the global site tag for remarketing to your website. This block of code gets to work adding website visitors to your remarketing lists. You may come across some challenges or restrictions, so speak to an expert to be sure you’re getting it right.
eCommerce sites are some of the biggest retargeting advocates. If you’re using Magento, you want to capture the customers that viewed, or added products to bag, but didn’t click “buy”. You can make use of Magento’s Google Analytics tracking code to do this or add a custom code in all Magento pages using the “Miscellaneous Scripts” option in admin settings.
Remarketing on AdWords runs using lists. These lists contain your audiences, divided into groups based on their demographics and other selectors. You can create lists based on a visitor’s time on site, the product page they visited and geographic targeting. This allows for more narrow targeting, so users see the ads most relevant to them.
Dynamic ads take your remarketing up another level. This is where we show users ads that are solely based on the products or services they showed interest in. It offers a more tailored campaign than generic, broader remarketing. Unless otherwise specified, Impressive chooses to implement dynamic retargeting to get the most out of your campaign.
We use Google AdWords for remarketing to show static images, videos and responsive ads across Google Display Network and Google Search Network. Strengthen your PPC campaign with AdWords retargeting tactics.
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